E&B Brand Story:
The Story of E&B: 20 Years of Cleaning Innovation, Care for Homes & the Planet
E&B was born from a simple yet powerful vision: to redefine household cleaning with products that balance uncompromising efficacy, gentle care, and environmental responsibility. Founded by Guangzhou Yiqi Tech Co., Ltd.—a pioneer with 20 years in the cleaning sector—E&B emerged from the belief that cleaning shouldn’t harm the planet or compromise family safety.
From the start, our team of R&D experts dedicated themselves to breaking industry norms. We invested in in-house laboratories, refining formulas to create low-foam, easy-rinse, phosphate-free solutions that cut through grease and kill bacteria without harsh chemicals. Backed by 5 core patents, including “High-Efficiency Grease Removal” and “Gentle Antibacterial Formula,” E&B transformed everyday cleaning into a seamless, eco-conscious experience.
What sets E&B apart? Our roots as a source factory. Every product—from our iconic dishwashing paste to multi-purpose disinfectants—is crafted on fully automated smart production lines, ensuring consistent quality through hundreds of tests. For 20 years, we’ve stayed true to our mission: to deliver safe, efficient, and sustainable cleaning solutions that resonate with families worldwide. Today, E&B reaches homes across Europe, South America, Southeast Asia, and Africa, embodying trust, innovation, and a promise to keep dishes clean, homes healthy, and the planet greener.
Join E&B’s journey—where cleaning meets conscience, and every formula tells a story of care.